Today Organizations are Budgeting for Discretionary Spending ('i-SMAC' Theme) areas to be more Competitive, Innovative and do things Differently and Faster. i-SMAC theme can be well explained through a Journey towards Data Driven Enterprise to handle the Big Data Management.
Here is 5 steps Business Process flow to accomplish the i-SMAC Theme. The Journey starts with factoring the "i" concept in SMAC from Data Lake to Apps to Revenue streams.
The final state of Innovation will create new Revenue Streams will lead to Data Monetization of existing assets which will add to Top-line revenue for the Enterprises. This will also lead to Digital Transformation for the Organization to focus on Customer Experience Management.